GON is a Vienna based womenswear label founded by Christina Steiner. She created the label in 2013, after completing her fashion studies with Raf Simons and Veronique Branquinho at the University of Applied Arts, Vienna.
A startling mix of printed materials, playful elements and a casual attitude form the pillars of what makes the GON signature style. The label boasts year after year trans-seasonal, fun pieces in materials that float around the body.
GON´s wardrobe combines an eclectic spectrum of colours, with smart tailoring creating subtle elegance and an emotional atmosphere.
The "Noodle House" at Praterstrasse 30, is a tiny, busy, cheap and cheerful take-away restaurant serving a medley of Asian dishes, everything from sushi to hot noodles. Its iconography boasts a careless and casual display of cultural globalism.
The venue functioned as a namesake for GON x Kerstin von Gabain's collaboration as well as the location for their presentation. Friends of the collaborators wore the new SS19 collection by GON styled together with rubber bands cast in prosthetic silicon by Kerstin von Gabain.
The models connected with the space through a variety of individual activities, remaining abstract and alien to its regular customers or spectators. Visually they formed a tribe of their own, who gathered at the Noodle House to indulge in their own situations.
Park, Vienna, Austria
Totokaelo, New York and Seattle, United States
Mameg, LA, United States
Henrik Vibskov, Copenhagen, Denmark
Permanent Modern, Tokyo and Kumamoto, Japan
Vase, Tokyo, Japan
P+EN, Osaka, Japan
Serrano Alcazar, Murcia, Spain
18, rue Perré
01.03. – 05.03.2019
10am – 7pm