Christina Steiner founded GON in 2011 after completing fashion studies with Raf Simons and Veronique Branquinho at the University of Applied Arts, Vienna. Gon combines different themes every season to provide a glimpse into the label's universe. At the core GON follows principles of Dressing, Housing, Playing and Collecting.

Gon introduces a colourful mixture of cooconish silhouettes, tribal gear and old fashioned classics, eclectic and humorous prints.

A Wardrobe for every day and every occassion, the collections feature pieces with a cheerful mix of handpainted prints, flattering silhouettes and fun elements.
Highly practical yet still fun and fashionable.

Browsing through the collection you may arrive at the following tentative definition of what makes GON: A variety of oversized dresses, impressions of hand-painted art works, and a startling mix of fabric creating playful and stunning details.

GON has been presented at fashion shows and exhibitions from New York to Shanghai and Tokio and featured in national and international publications.

Explore GON!


Park, Vienna, Austria

Mameg, LA, United States

Henrik Vibskov, Copenhagen, Denmark

Permanent Modern, Tokyo and Kumamoto, Japan

Vase, Tokyo, Japan

P+EN, Osaka, Japan

Serrano Alcazar, Murcia, Spain


AFA Showroom
March 2nd – March 6th, 2018
10am – 7pm

Robert Dodd Showroom
18 rue Perée 75003 Paris


Christina Steiner
T: +43 676 5616622


Pictures: AW17/18 Irina Gavrich, SS17 Andreas Waldschütz

© GON 2018