GON is a fashion label created by Christina Steiner, a graduate of Raf Simons and Veronique Branquinho at the University of Applied Arts Vienna.
Dressing, housing, playing and collecting are the most important terms in the label's philosophy. The creative approach relies a lot on information and impressions gained by collecting and researching from a wide variety of topics such as nature, culture or history. This way a virtual cabinet of curiosities or wonder-room, known from the European Renaissance, is created. Consisting of all kind of things, from patterns and shapes to more abstract entities like emotions and concepts, this room constantly grows and changes until various aspects evolve to an elaborated idea or concept, which then is taken and finally adapted in a fashion context.
C/ Jabonerías 16
THE LAB ANTI MALL
2930 Bristol St
A101B Costa Mesa
Photo Credits: Katsey S/S 2016, Andreas Waldschütz A/W 2015/16,
Esther Vörösmarty S/S 2015,
Katharina Gossow S/S 2014, Luise Reichert A/W 2013/14,
Maximilian Pramatarov (Collection Rora, He(a)rtz, and DEN, A/W 2014/15), Philipp Friedrich (DEN, Collection Chamber of Wonders),
Philipp Leo (Collection Africanism), Shoji Fuji (Collection Rora/catwalk)
Corporate Design and Website: Agnes Steiner
Thanks for their support to: Unit F and BMUKK
© GON 2017