Christina Steiner founded GON in 2011 after completing fashion studies with Raf Simons and Veronique Branquinho at the University of Applied Arts, Vienna. GON combines different themes every season to provide a glimpse into the labels universe.

A Wardrobe for every day and every occassion, the collections feature pieces with a cheerful mix of handpainted prints, flattering silhouettes and fun elements. Highly practical yet still fun and fashionable.

Browsing through the collection you may arrive at the following tentative definition of what makes GON: A variety of oversized dresses, impressions of hand-painted art works, and a startling mix of fabric creating playful and stunning details.

GON has been presented at fashion shows and exhibitions from New York to Shanghai and Tokio and featured in national and international publications.

Explore GON!


Park, Vienna, Austria

Totokaelo, New York and Seattle, United States

Mameg, LA, United States

Henrik Vibskov, Copenhagen, Denmark

Permanent Modern, Tokyo and Kumamoto, Japan

Vase, Tokyo, Japan

P+EN, Osaka, Japan

Serrano Alcazar, Murcia, Spain



DACH showroom
18, rue Perré
75003 Paris

28.09.  –  02.10.2018
10am  –  7pm


For Example Showroom
5 Chome-18-8 Jingumae
Shibuya, Tokyo

15.10. –  20.10.2018


Christina Steiner
T: +43 676 5616622


Pictures: AW18/19 Sabri Dridi

© GON 2018