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Communication is the creation of redundancy and patterning. 

Pattern is also one of the most important and ancient words to define how nature and reality work in Chinese: Li. Universal Li and particular li, micro and macro patterning determine each other.

Masterminded by Vienna-based Christina Steiner – trained by Raf Simons and Veronique Branquinho at the University of Applied Arts Vienna, GON communicates this in its materials, topographies and wave functions.

GON is the flow between the inner patterning of the fabric – down to the individual threads and tensions -, the outer patterning of the prints and the patterns of movement of all of them together in so-called reality.

Fiercely modern, GON constructs a baroque brutalism, which loops back into the history of fashion, full of elegant citations and risqué references. In its patterns, it recalls morphogenetic growth patterns and forgotten architectures as well as generative algorithms, machine vision camouflage, Dada typography and calligraphic chaos, resulting in floral formalisms which continue to grow and morph as they are worn.

GON is the shell for your ghost, the art to your reality, the you to our dystopia, the science to your fiction. It is never just one thing, always a POLYGON,  reflecting and refracting environments and gazes into multitudes. 

GON folds and flows around membranes and edges, sensing and sensual, fragile fractal frills, channeling changelings and rendering genders obsolete. Robotic robes with a critical eroticism, amorous armours from materials that make you feel at home in the future.


© Paul Feigelfeld



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